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Read Our Minds

February 19, 2018
THE STRENGTH OF RESEARCH IN PUBLIC RELATIONS.

Research is a given in every area of human endeavor, and public relations is no exception. For most PR agencies and public relations practitioners, research is considered one of the must have skills despite communication ranking high on what is sought after. Notwithstanding, there is a place, and a very important one that research should […]

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January 19, 2018
Six Trends That Will Shape PR in Nigeria in 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social […]

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December 7, 2017
Challenges of Public Relations in the 21st Century

Public relations has been somewhat reinvented in the 21st century. The Internet has made it easy to put out a message and at the same time, has made it hard to be heard. The clutter of PR messages can desensitize readers and viewers, but a message goes viral often enough to make the possibilities intriguing. […]

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