Case Study

Johnnie Walker
All Africa Business Leaders Award -

The All Africa Business Leaders Awards (AABLA) is the premier business awards on the continent. The awards have been created to identify and honor those leaders who are making a difference through innovation and inspiration in their industry sectors.

Context

  • AABLA celebrates the qualities that shaped Johnnie Walker Blue Label – a bold and adventurous spirit that doesn’t play by the rules, but writes them.
  • This partnership creates a link between Johnnie Walker’s belief in game-changers, and AABLA’s ability to create a platform to appreciate the African business people who are increasing Africa’s business potential.
  • All Africa Business Leaders Award Blue Label
  • All Africa Business Leaders Award Blue Label
  • All Africa Business Leaders Award Blue Label
  • All Africa Business Leaders Award Blue Label
  • All Africa Business Leaders Award Blue Label

Brief

  • Amplify and position Johnnie Walker Blue Label as the brand of game changers.
  • Connect Johnnie Walker Blue Label to winners.

Activation

  • Interviews with AABLA winners with leading media representatives.
  • Feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.

Outcome

  • Overall, the Johnnie Walker Blue AABLA Event was successfully concluded with all activities implemented and the event amplified effectively.
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