All Africa Business Leaders Award -
The All Africa Business Leaders Awards (AABLA) is the premier business awards on the continent. The awards have been created to identify and honor those leaders who are making a difference through innovation and inspiration in their industry sectors.
- AABLA celebrates the qualities that shaped Johnnie Walker Blue Label – a bold and adventurous spirit that doesn’t play by the rules, but writes them.
- This partnership creates a link between Johnnie Walker’s belief in game-changers, and AABLA’s ability to create a platform to appreciate the African business people who are increasing Africa’s business potential.
- Amplify and position Johnnie Walker Blue Label as the brand of game changers.
- Connect Johnnie Walker Blue Label to winners.
- Interviews with AABLA winners with leading media representatives.
- Feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
- Overall, the Johnnie Walker Blue AABLA Event was successfully concluded with all activities implemented and the event amplified effectively.