Case Study

Guinness
Blacklist Concert -

A unique platform nurturing local budding talents by giving them a stage alongside international stars.

Context
  • A unique platform nurturing local budding talents by giving them a stage alongside international stars.
  • Guinness Blacklist Concert
  • Guinness Blacklist Concert
  • Guinness Blacklist Concert
Brief
  • Propose and implement engagement plan of key Stakeholders to get their full involvement and ownership in the success of the concert (Media, Guinness Leadership Team etc.)
  • Influence perception of Guinness as brand that gives back to its stakeholders and best choice as a beer.
  • Deal with media channels in order to ensure 100% association between TA and GCSA.
Activation
  • Brooks+Blake facilitated the press conference,feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
Outcome
  • The campaign generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event
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