Undoubtedly, video is the new trend in communication. Gone are the days of long post and copious letters.
According to a report by Ragan Communications, a whooping 72% of internal communication teams in the US plan to increase the use of video in employee communications
The opportunities for these are numerous. From CEO announcement, user-generated contents (UGC) by staff, to internal events and engagements, the opportunities for video are much and enticing enough for Nigerian businesses to adopt.
We have outlined two reasons why videos should be considered for internal communications.
He saying that a picture says a thousand words remain true. Truer still is the capacity of humans to process and appreciate content presented in moving or dynamic form. A single video will communicate in seconds something a full-paged write up could have.
Emails, as effective as they are in relaying a message, they cannot communicate beyond what they are – plain text. When you realize that over 80% of all communication is nonverbal, you will appreciate the delivery of videos. Emotions, tones, gestures are easily conveyed in a video. This helps the intended recipients understand the message, its urgency and or the passion behind it, which in turn fuels their behavior toward the demands stated in the video.
Creating a good video is so easy today. A simple high-end phone is good enough to shoot a video for release and if it needs editing, there are online tools for these as well. With all these, there is little reason not to incorporate video communication in your business internal communications strategy.