September 19th, 2017 by

Leadership Lessons from Game of Thrones

The popular HBO television series Game of Thrones keeps the audience on its toes with the right mix of power dynamics and political schemes. Each of the characters take a different approach to leadership, all resulting in various levels of success. Though today’s workforce isn’t set in the mythical land of Westeros during medieval times, there are still lessons […]

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May 5th, 2017 by

We are hiring! Think you’ve got what we’re looking for?

We are looking to hire a proactive and driven PR/Marketing Communication Consultant to manage clients’ portfolio. The scope of the Consultant’s core responsibility is to serve as the primary business contact with the client and ensure topnotch client satisfaction. The candidate must be proactive and self-driven. Responsibilities include but not limited to the following: • […]

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April 24th, 2017 by

8 Reasons Why Your Business Needs Social Media

Having a social media presence isn’t just about the convenience of technology, it’s rather about capitalizing on a cultural shift happening across the world. Social media provide entrepreneurs unique instant gratification — as soon a post goes up on social media, people are showing their support, approval, admiration or the complete opposite. Although consumers are […]

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March 3rd, 2017 by

How Brands Should Respond to Negative Online Reviews

The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray […]

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February 7th, 2017 by

5 tactics for defining your target audience

Whether you own a shop on the road side or you own a big company, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Defining your target audience means understanding who they are and […]

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January 11th, 2017 by

4 New Year Resolution Suggestions for the Marketing and PR Pro

We all have those annual promises we make to ourselves that inevitably get broken. The holidays are over and a new year has begun. This is a time to evaluate, solidify and build customers loyalty and the best way to start is by collating all the amazing ideas you’ve had over the break into a […]

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December 21st, 2016 by

Simple Ways to Maintain Work-Life Balance this Holiday

Achieving a healthy balance between work and life is a real challenge that PR professionals face on a daily basis. That balance, however, becomes even more difficult to find during the holidays. Between shopping, cooking, traveling, decorating, celebrating the holidays with your loved ones and house guests, there are many other things to be done within the short period of […]

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December 7th, 2016 by

3 Tips to Enhance Business Productivity This Holiday Season

The holiday is here and most entrepreneurs are devising last minute strategies to bid a happy farewell to year 2016. The holiday season, to most entrepreneurs, can be the busiest and most stressful time of the year, depending on the kind of products or service one sells and provides. Between attending events, spending quality time with […]

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November 22nd, 2016 by

3 Tips for leading a team when you’re not the boss

Are you leading a conference call, talking project timelines, deliverables, presentations, and deadlines? You hang up, satisfied that you covered everything on the list only to discover later – maybe minutes, days, or weeks- that no one had any intention of actually doing what you proposed. Sounds familiar right? When you’re leading your team or […]

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November 8th, 2016 by


With email being the most prevalent means of communication in many business endeavors, it is important to make sure that basic etiquette guidelines are followed. Consider the impressions your emails make on others. It is always the right time to set your emails apart from the pack. Here are some tips for email etiquette to […]

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