March 3rd, 2017 by

How Brands Should Respond to Negative Online Reviews

The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray […]


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October 4th, 2016 by

Defeat Negative Perception Using these Simple Tricks

It can be frustrating when others do not see us as we intend. People tend to forget that nearly every action is opened to manifold of interpretations. You get a call at 5 a.m. Your precious brand has been libeled by an angry consumer who got harmed by consuming the fake version of your product, […]


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May 19th, 2016 by

10 Crisis and Issues Management Principles to turn to When Brands Face Turbulent Times.

BY Femi Olatunji We live in uncertain times and for brands and organisations, it may not always be a jolly good ride. More often than not, I have found to be true the profound and practical quote of Lee child “Hope for the best, Plan for the worst”. In the light of this, here are […]


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