January 19th, 2018 by

Six Trends That Will Shape PR in Nigeria in 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social […]

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December 7th, 2017 by

Challenges of Public Relations in the 21st Century

Public relations has been somewhat reinvented in the 21st century. The Internet has made it easy to put out a message and at the same time, has made it hard to be heard. The clutter of PR messages can desensitize readers and viewers, but a message goes viral often enough to make the possibilities intriguing. […]

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November 24th, 2017 by

We Were Just Awarded the Best PR Agency in Nigeria at the 7th Marketing World Awards

Brooks and Blake, Nigeria’s top PR and Perception management outfit has once again cliched the coveted title of Best PR Agency of the year award at the 7th Marketing World Awards held at the Kempinski Ambassador Hotel Accra, Ghana. The Awards organised by Instinct Wave media recognizes outstanding personalities and organisations in the marketing communication […]

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August 22nd, 2017 by

Dealing With Change: How to Manage and Get Honest Feedback from Internal Stakeholders

Change is said to be ‘the only constant thing in life’. Every business encounters change at different points of its existence. Change comes in various form: Leadership, client, strategy, members of staff or even communication. What is important is how best to manage the change process in order to serve as a launch pad for […]

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June 28th, 2017 by

2 Reasons Why You Should Consider Using Videos for Internal Communications

Undoubtedly, video is the new trend in communication. Gone are the days of long post and copious letters. According to a report by Ragan Communications, a whooping 72% of internal communication teams in the US plan to increase the use of video in employee communications The opportunities for these are numerous. From CEO announcement, user-generated […]

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February 7th, 2017 by

5 tactics for defining your target audience

Whether you own a shop on the road side or you own a big company, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Defining your target audience means understanding who they are and […]

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December 20th, 2016 by

Brooks+Blake Wins 2016 MWA PR Agency of the Year Award (For the Third Time)

Brooks and Blake Nigeria Ltd, a perception management company, has emerged the PR Agency of the Year at the 2016 Marketing World Awards- an award ceremony organised by the Marketing World magazine.  Brooks and Blake broke the awards record as the first PR Agency to win the award for three consecutive years. The company earlier […]

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November 22nd, 2016 by

3 Tips for leading a team when you’re not the boss

Are you leading a conference call, talking project timelines, deliverables, presentations, and deadlines? You hang up, satisfied that you covered everything on the list only to discover later – maybe minutes, days, or weeks- that no one had any intention of actually doing what you proposed. Sounds familiar right? When you’re leading your team or […]

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October 27th, 2016 by

Why Businesses Should Care About Giving Back

According to a 2014 Nielsen survey, more than 55% of online consumers around the world surveyed said they would pay more for products and services from companies that are socially and environmentally responsible. Companies that encourage community involvement distinguish themselves from their competitions and they also gain many benefits including loyal customers and happier employees. Moms and millennials […]

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September 26th, 2016 by

Here’s How to Turn Employees to Brand Ambassadors

“One measure of your success will be degree to which you build others who work with you. While building others, you will build up yourself” – James E. Casey For any organization, one of its most important stakeholders are its internal ones – the employees. Employees are crucial to how a brand is perceived. Regardless […]

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