January 19th, 2018 by

Six Trends That Will Shape PR in Nigeria in 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social […]

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December 7th, 2017 by

Challenges of Public Relations in the 21st Century

Public relations has been somewhat reinvented in the 21st century. The Internet has made it easy to put out a message and at the same time, has made it hard to be heard. The clutter of PR messages can desensitize readers and viewers, but a message goes viral often enough to make the possibilities intriguing. […]

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April 24th, 2017 by

8 Reasons Why Your Business Needs Social Media

Having a social media presence isn’t just about the convenience of technology, it’s rather about capitalizing on a cultural shift happening across the world. Social media provide entrepreneurs unique instant gratification — as soon a post goes up on social media, people are showing their support, approval, admiration or the complete opposite. Although consumers are […]

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March 3rd, 2017 by

How Brands Should Respond to Negative Online Reviews

The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray […]

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October 4th, 2016 by

Defeat Negative Perception Using these Simple Tricks

It can be frustrating when others do not see us as we intend. People tend to forget that nearly every action is opened to manifold of interpretations. You get a call at 5 a.m. Your precious brand has been libeled by an angry consumer who got harmed by consuming the fake version of your product, […]

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September 16th, 2016 by

Are you Aware Facebook Messenger can now help your Sales Effort?

Facebook has announced several new features in its latest Messenger update, a few of which may make it easier for brands to get their Messenger accounts discovered. The update includes more advanced user interface customisation for web developers, a simpler payment process for in-app purchases, a sharing option for individual messages and an introductory screen […]

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September 2nd, 2016 by

Twitter Introduces a new Way Social Media Influencers can Earn

Twitter is set to allow influential users earn from pre rolled video ads placed on video content that upload. The new feature similar to YouTube’s video ads that shows an ad clip just before the main video item was recently launched by Twitter. The ad feature was first made available  around 2013 but was restricted […]

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May 31st, 2016 by

Thinking of Content Marketing? Here is Why Earned Media Still Matters

  Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit […]

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April 8th, 2016 by

3 ways to boost Instagram engagement

Instagram is about to become much harder for brand managers to use effectively. The photo-sharing app recently announced that users’ timelines will switch to an algorithmic formula. Instead of featuring posts in reverse chronological order, posts will appear in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person […]

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February 19th, 2016 by

4 Reasons Why Snapchat May Be Right for Your Organization

  Just because Snapchat has more than 100 million daily active users, 65% of whom contribute content (according to Snapchat), doesn’t mean most organizations should launch on the platform. Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations […]

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