StepUp to the VIP Lifestyle -
A credible and scalable platform that gave high-end consumers a once-in-a-lifetime VIP experience.
- Johnnie Walker Step Up to the VIP Lifestyle provided the brand with a credible and scalable platform that gave consumers a once in a lifetime VIP experience with opportunities.
- The highlight of the activation ‘Drive of a Lifetime’ was held on Nov 29-30 where esteemed consumers were treated to an exquisite lifetime experience with two time Formula One champion Mika Hakkinen as it launched the ‘Step Up to the VIP Lifestyle’ campaign.
- Amplify Johnnie Walker ‘Step Up with the VIP Lifestyle’.
- Position Johnnie Walker as the lifestyle brand of game changers.
- Amplification of celebrity footfall to event.
- Striding team PR stunt.
- Twitter amplification using the #iamnotdriving and #stepup2vip
- Overall, the Johnnie Walker ‘Step Up to the VIP Lifestyle’ Event was successfully concluded with all activities implemented and the event amplified effectively.