Case Study

MTN CNN
Africa View Forum -

A partnership with global and leading news channel CNN to inspire growth and business development in Africa with a sponsorship of a project tagged Africa View.

Context
  • MTN Nigeria signed a partnership with global and leading news channel CNN to inspire growth and business development in Africa with a sponsorship of a project tagged Africa View.
  • The partnership includes co-hosted quarterly networking events with Nigeria being the kick-off country. Guests at the event included customers (Corporate and SMEs), major stakeholders (internal and external) as well as media representatives.
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Brief
  • Increase awareness for MTN Nigeria’s role as a thought leader in the ICT sector
  • Showcase how MTN Business in Nigeria inspires growth by leveraging technologies that best suits different business goals
Activation
  • Agency facilitated one on one interviews in leading papers to promote the event and provide a rationale for MTNN’s involvement in the partnership.
  • Feature articles/analysis were published in tier one newspapers with photo and press release syndication in major papers across the country.
  • Agency also placed the news of the partnership in top blogs and forums to create awareness about the partnership and discuss on value areas the partnership would create.
Outcome
  • Overall, the MTN/CNN Partnership Event was successfully concluded with all activities implemented and the event amplified effectively. The campaign/forum generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event.
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