Case Study

Nunu Relaunch
Grow Every Day -

An innovative kiddies’ event where children had the opportunity to play the roles of adults from hostesses, to MC, to chefs, etc

Context
  • The re-launch was an innovative kiddies’ event where children had the opportunity to play the roles of adults from hostesses, to MC, to chefs, etc
  • Guests at the event included representatives of regulatory agencies, parents, consumers, media and other Nutricima stakeholders both internal and external
  • Nunu Grow Everyday
  • Nunu Grow Everyday
  • Nunu Grow Everyday
  • Nunu Grow Everyday
  • Nunu Grow Everyday
Brief
  • Develop an effective PR plan for Nunu with the objective of increasing awareness and building consideration for the brand while also propagating the ‘Grow Every Day’ theme
  • Propose ideas that will help introduce the restaged Nunu in a fun, exciting and engaging event.
Activation
  • Manage all the elements of the event to bring all expectation to life. Liaise with all third party suppliers, chaperons, children, performers to ensure seamless delivery for both events.
  • Agency also briefed and worked closely with the brand ambassador, Omoni Oboli to ensure positive leverage of her network and followership to create awareness for the event.
Outcome
  • Overall, the Nunu Restage Event was successfully concluded with all activities implemented and the event amplified effectively. The campaign generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event.
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