Grow Every Day -
An innovative kiddies’ event where children had the opportunity to play the roles of adults from hostesses, to MC, to chefs, etc
The re-launch was an innovative kiddies’ event where children had the opportunity to play the roles of adults from hostesses, to MC, to chefs, etc
Guests at the event included representatives of regulatory agencies, parents, consumers, media and other Nutricima stakeholders both internal and external
- Develop an effective PR plan for Nunu with the objective of increasing awareness and building consideration for the brand while also propagating the ‘Grow Every Day’ theme
- Propose ideas that will help introduce the restaged Nunu in a fun, exciting and engaging event.
- Manage all the elements of the event to bring all expectation to life. Liaise with all third party suppliers, chaperons, children, performers to ensure seamless delivery for both events.
- Agency also briefed and worked closely with the brand ambassador, Omoni Oboli to ensure positive leverage of her network and followership to create awareness for the event.
Overall, the Nunu Restage Event was successfully concluded with all activities implemented and the event amplified effectively. The campaign generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event.