4 New Year Resolution Suggestions for the Marketing and PR Pro

We all have those annual promises we make to ourselves that inevitably get broken. The holidays are over and a new year has begun. This is a time to evaluate, solidify and build customers loyalty and the best way to start is by collating all the amazing ideas you’ve had over the break into a clearly mapped out marketing strategy with defined profitable goals and action plans.

Here are some tactics that will (hopefully) help you achieve these goals:

Do you have a quest to remold your brand or add a shot of personality? To be truly innovative, you’ll need to do what others in your category aren’t doing, which can be hard to come by. Don’t be afraid of looking to other categories for ideas. Seek to make your brand more playful and cheeky. Consider also making your communications more imaginative and fun.

These days, a substantial part of the buying process is getting to know your prospects. Having more conversations is a great way to learn more about what’s most important to your clients and what you can do to better meet their needs, but it also helps position your business as one that genuinely cares about your customers. Whether you share anecdotes on social media or tips in a forum, offer your clients and prospect a few different ways to reach out to you (and vice versa!)

In 2017, customers will become super savvy; your marketing strategies can no longer be static. In fact, companies are allocating more funds for marketing with Facebook, Twitter etc. if you’re not playing in the digital space, then you’re really missing out a great deal of leads and potential clients. Developing branding and marketing strategies will be pointless if the two don’t work together.

When customers connect with your brand through social media, read your blog, or view your advertisements, they do so with particular expectations. With consistent branding across all channels, you can build strong relationships with them.

Have you made out time to develop yourself? Why do you do what you do? How does your personal branding reflect where you work? As you consider the points above as they relate to your company, consider also how they apply to your public persona.

No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.

What are your resolutions for 2017? Share your thoughts in the comment section.

Here’s to a bright new year of marketing success for all of us!