Building a Strong Perception For Your Brand
Tuesday, 20 March 2018
It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –
- Published in Learning, Press Release
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The Strength Of Research In Public Relations.
Monday, 19 February 2018
It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –
- Published in Learning, Press Release, Writing
We Were Just Awarded the Best PR Agency in Nigeria at the 7th Marketing World Awards
Friday, 24 November 2017
Brooks and Blake, Nigeria’s top PR and Perception management outfit has once again cliched the coveted title of Best PR Agency of the year award at the 7th Marketing World Awards held at the Kempinski Ambassador Hotel Accra, Ghana. The Awards organised by Instinct Wave media recognizes outstanding personalities and organisations in the marketing communication industry
- Published in Events, Press Release
Leadership Lessons from Game of Thrones
Tuesday, 19 September 2017
The popular HBO television series Game of Thrones keeps the audience on its toes with the right mix of power dynamics and political schemes. Each of the characters take a different approach to leadership, all resulting in various levels of success. Though today’s workforce isn’t set in the mythical land of Westeros during medieval times, there are still lessons
- Published in Learning, Uncategorized
What The Launch of Whatsapp Business App Means for Your Brand
Sunday, 17 September 2017
For most marketers and businesses the wait on Whatsapp has finally ended. The long expected Whatsapp monetization promise that would see Whatsapp making money off brands who want more effective ways to reach users has finally come to roost. The ‘no ads on Whatsapp’ veil is no more; you can now communicate directly with customers
- Published in Uncategorized
My Industrial Training (IT) Experience At Brooks and Blake By Ifeoluwa Adeyemo
Tuesday, 29 August 2017
Industrial Training or SIWES (Students Industrial Work Experience Scheme) as some schools call it is one of those undergrad moments every student must pass through. This period, usually lasting between three to six months is meant for students to familiarize themselves with the industry they may find themselves in to gain experience, discover themselves and
Dealing With Change: How to Manage and Get Honest Feedback from Internal Stakeholders
Tuesday, 22 August 2017
Change is said to be ‘the only constant thing in life’. Every business encounters change at different points of its existence. Change comes in various form: Leadership, client, strategy, members of staff or even communication. What is important is how best to manage the change process in order to serve as a launch pad for
- Published in PR
2 Reasons Why You Should Consider Using Videos for Internal Communications
Wednesday, 28 June 2017
Undoubtedly, video is the new trend in communication. Gone are the days of long post and copious letters. According to a report by Ragan Communications, a whooping 72% of internal communication teams in the US plan to increase the use of video in employee communications The opportunities for these are numerous. From CEO announcement, user-generated
- Published in PR
