Lucozade excites consumers with N200million Airtime

Olaleye Dada (left); Chinedum Okereke, Rosemary Akpo and Chika Adibo at the Launch of the Lucozade airtime promo in Lagos. In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside N200million worth of Instant Airtime to reward consumers in the 3rd edition
Read more
No Comments

Five Reasons to Invest in Corporate Sponsorship

In the world of marketing today, businesses can now use different methods, ideas, platforms or strategies to promote their products and services. Sponsorship seems to be one of the best means with  huge potential and payoffs. It is an efficient way to promote brands and products in any environment. Sponsorship gives a wide opportunity for
Read more
No Comments

Building a Strong Perception For Your Brand

It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –
Read more
No Comments

The Strength Of Research In Public Relations.

It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –
Read more
No Comments

Six Trends That Will Shape PR in Nigeria in 2018

LISTEN. – Find where your audience is participating and identify the influences. – Find tools that can help you listen. – Read industry blogs (including blogs). – Google your company name & your competition. BE TRANSPARENT & HONEST. – Avoid puffery (people will ignore it). – Avoid evasion and lying(people won’t ignore it). – Admit your
Read more
No Comments

Challenges of Public Relations in the 21st Century

Public relations has been somewhat reinvented in the 21st century. The Internet has made it easy to put out a message and at the same time, has made it hard to be heard. The clutter of PR messages can desensitize readers and viewers, but a message goes viral often enough to make the possibilities intriguing.
Read more
No Comments

We Were Just Awarded the Best PR Agency in Nigeria at the 7th Marketing World Awards

Brooks and Blake, Nigeria’s top PR and Perception management outfit has once again cliched the coveted title of Best PR Agency of the year award at the 7th Marketing World Awards held at the Kempinski Ambassador Hotel Accra, Ghana. The Awards organised by Instinct Wave media recognizes outstanding personalities and organisations in the marketing communication industry
Read more
No Comments