How Brands Should Respond to Negative Online Reviews
Friday, 03 March 2017
by Brooks+Blake
The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray
- Published in Crisis Management, Social Media
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8 Reasons Why Your Business Needs Social Media
Thursday, 24 April 2014
by Brooks+Blake
Having a social media presence isn’t just about the convenience of technology, it’s rather about capitalizing on a cultural shift happening across the world. Social media provide entrepreneurs unique instant gratification — as soon a post goes up on social media, people are showing their support, approval, admiration or the complete opposite. Although consumers are
- Published in Social Media
Keys to Social Media success.
Friday, 08 March 2013
by Brooks+Blake
LISTEN. – Find where your audience is participating and identify the influences. – Find tools that can help you listen. – Read industry blogs (including blogs). – Google your company name & your competition. BE TRANSPARENT & HONEST. – Avoid puffery (people will ignore it). – Avoid evasion and lying(people won’t ignore it). – Admit your
- Published in Social Media
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