Six Trends That Will Shape PR in Nigeria in 2018

LISTEN.

– Find where your audience is participating and identify the influences.

– Find tools that can help you listen.

– Read industry blogs (including blogs).

– Google your company name & your competition.

BE TRANSPARENT & HONEST.

– Avoid puffery (people will ignore it).

– Avoid evasion and lying(people won’t ignore it).

– Admit your mistakes right away.

SHARE YOUR CONTENT.

– Don’t be afraid to share. Corporations,like people,need to share information to get value out of social media.

– Make your content easy to share. Incorporate tools that promote sharing:Share This,RSS feeds.

BE PERSONAL AND ACT LIKE A PERSON.

– Don’t shout. Don’t broadcast. Don’t brag.

– Speak like yourself – not a corporate marketing shill or press secretary.

– Personify your brand – give people something they can relate to.

CONTRIBUTE IN A MEANINGFUL WAY.

– Think like a contributor, not a marketer.

– Consider what is relevant to the community before contributing.

– Don’t promote your product on every post.

– Win friends by  promoting other people’s content if it interests you.

SEE CRITICISM AS AN OPPORTUNITY.

– Don’t try to delete or remove criticism (it will only make it worse).

– Listen to your detractors.

– Work openly towards an explanation and legitimate solution.

BE PROACTIVE.

– Don’t wait until you have a campaign to launch – start planning and listening now.

– Build relationships so they’re ready when you need them.