Kimberly-Clark Launches Huggies Nappy Pants

The Huggies® Nappy Pants range has been launched into the Nigerian market. The launch took place on Saturday, February 1st 2020, at the Ndubuisi Kanu Park, Ikeja Lagos with a heavily attended experiential open-air event hosted by popular actor and comedian, EmmaOMG.

Highlights of 2020 Marketing Communication Trends

Technology has greatly disrupted marketing communications practices as brands continue to seek better, yet, cost-effective ways to connect and engage with audiences across board....

Ten Meeting Etiquette Every Professional Should Know

          Even if you dread them, meetings put you in front of coworkers and bosses who you may not work with on a regular basis. That means how you conduct yourself in them may leave a lasting impression. Is it acceptable to eat during a meeting, or check your phone? Should you be the person

Lucozade excites consumers with N200million Airtime

Olaleye Dada (left); Chinedum Okereke, Rosemary Akpo and Chika Adibo at the Launch of the Lucozade airtime promo in Lagos. In line with its commitment to reward and appreciate loyal consumers, Suntory Beverage and Food Nigeria Limited (SBFN), makers of Lucozade, has set aside N200million worth of Instant Airtime to reward consumers in the 3rd edition

Five Reasons to Invest in Corporate Sponsorship

In the world of marketing today, businesses can now use different methods, ideas, platforms or strategies to promote their products and services. Sponsorship seems to be one of the best means with  huge potential and payoffs. It is an efficient way to promote brands and products in any environment. Sponsorship gives a wide opportunity for

Building a Strong Perception For Your Brand

It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –

The Strength Of Research In Public Relations.

It may sound cliché to talk about building a strong perception for your brand. Scott Cooke, co-founder of Intuit aptly described a brand as what consumers tell each other. Having this mindset is the first prerequisite for building a strong perception for your brand. This should lead you to asking the million Dollar question –

Six Trends That Will Shape PR in Nigeria in 2018

LISTEN. – Find where your audience is participating and identify the influences. – Find tools that can help you listen. – Read industry blogs (including blogs). – Google your company name & your competition. BE TRANSPARENT & HONEST. – Avoid puffery (people will ignore it). – Avoid evasion and lying(people won’t ignore it). – Admit your

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