Six Trends That Will Shape PR in Nigeria in 2018

LISTEN. – Find where your audience is participating and identify the influences. – Find tools that can help you listen. – Read industry blogs (including blogs). – Google your company name & your competition. BE TRANSPARENT & HONEST. – Avoid puffery (people will ignore it). – Avoid evasion and lying(people won’t ignore it). – Admit your

Challenges of Public Relations in the 21st Century

Public relations has been somewhat reinvented in the 21st century. The Internet has made it easy to put out a message and at the same time, has made it hard to be heard. The clutter of PR messages can desensitize readers and viewers, but a message goes viral often enough to make the possibilities intriguing.

We Were Just Awarded the Best PR Agency in Nigeria at the 7th Marketing World Awards

Brooks and Blake, Nigeria’s top PR and Perception management outfit has once again cliched the coveted title of Best PR Agency of the year award at the 7th Marketing World Awards held at the Kempinski Ambassador Hotel Accra, Ghana. The Awards organised by Instinct Wave media recognizes outstanding personalities and organisations in the marketing communication industry

Leadership Lessons from Game of Thrones

The popular HBO television series Game of Thrones keeps the audience on its toes with the right mix of power dynamics and political schemes. Each of the characters take a different approach to leadership, all resulting in various levels of success. Though today’s workforce isn’t set in the mythical land of Westeros during medieval times, there are still lessons

What The Launch of Whatsapp Business App Means for Your Brand

For most marketers and businesses the wait on Whatsapp has finally ended. The long expected Whatsapp monetization promise that would see Whatsapp making money off brands who want more effective ways to reach users has finally come to roost. The ‘no ads on Whatsapp’ veil is no more; you can now communicate directly with customers

My Industrial Training (IT) Experience At Brooks and Blake By Ifeoluwa Adeyemo

Industrial Training or SIWES (Students Industrial Work Experience Scheme) as some schools call it is one of those undergrad moments every student must pass through. This period, usually lasting between three to six months is meant for students to familiarize themselves with the industry they may find themselves in to gain experience, discover themselves and

Dealing With Change: How to Manage and Get Honest Feedback from Internal Stakeholders

Change is said to be ‘the only constant thing in life’. Every business encounters change at different points of its existence. Change comes in various form: Leadership, client, strategy, members of staff or even communication. What is important is how best to manage the change process in order to serve as a launch pad for
  • Published in PR

2 Reasons Why You Should Consider Using Videos for Internal Communications

Undoubtedly, video is the new trend in communication. Gone are the days of long post and copious letters. According to a report by Ragan Communications, a whooping 72% of internal communication teams in the US plan to increase the use of video in employee communications The opportunities for these are numerous. From CEO announcement, user-generated
  • Published in PR

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