March 7th, 2017 by

Think You’ve Got the Skills For This? – How About We Hear It

A leading PR firm in Nigeria is searching for its Web Designer. Are you creative savvy? Can you write and edit content, design webpage layout, execute all visual design-stage from concept generation to final hand- off to engineering? Then you are the one needed to join our team. You must be young, talented, self motivated […]


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March 3rd, 2017 by

How Brands Should Respond to Negative Online Reviews

The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray […]


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February 7th, 2017 by

5 tactics for defining your target audience

Whether you own a shop on the road side or you own a big company, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Defining your target audience means understanding who they are and […]


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January 11th, 2017 by

4 New Year Resolution Suggestions for the Marketing and PR Pro

We all have those annual promises we make to ourselves that inevitably get broken. The holidays are over and a new year has begun. This is a time to evaluate, solidify and build customers loyalty and the best way to start is by collating all the amazing ideas you’ve had over the break into a […]


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December 21st, 2016 by

Simple Ways to Maintain Work-Life Balance this Holiday

Achieving a healthy balance between work and life is a real challenge that PR professionals face on a daily basis. That balance, however, becomes even more difficult to find during the holidays. Between shopping, cooking, traveling, decorating, celebrating the holidays with your loved ones and house guests, there are many other things to be done within the short period of […]


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December 20th, 2016 by

Brooks+Blake Wins 2016 MWA PR Agency of the Year Award (For the Third Time)

Brooks and Blake Nigeria Ltd, a perception management company, has emerged the PR Agency of the Year at the 2016 Marketing World Awards- an award ceremony organised by the Marketing World magazine.  Brooks and Blake broke the awards record as the first PR Agency to win the award for three consecutive years. The company earlier […]


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December 7th, 2016 by

3 Tips to Enhance Business Productivity This Holiday Season

The holiday is here and most entrepreneurs are devising last minute strategies to bid a happy farewell to year 2016. The holiday season, to most entrepreneurs, can be the busiest and most stressful time of the year, depending on the kind of products or service one sells and provides. Between attending events, spending quality time with […]


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November 22nd, 2016 by

3 Tips for leading a team when you’re not the boss

Are you leading a conference call, talking project timelines, deliverables, presentations, and deadlines? You hang up, satisfied that you covered everything on the list only to discover later – maybe minutes, days, or weeks- that no one had any intention of actually doing what you proposed. Sounds familiar right? When you’re leading your team or […]


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November 8th, 2016 by

11 ESSENTIALS TO ACE YOUR EMAIL ETIQUETTE

With email being the most prevalent means of communication in many business endeavors, it is important to make sure that basic etiquette guidelines are followed. Consider the impressions your emails make on others. It is always the right time to set your emails apart from the pack. Here are some tips for email etiquette to […]


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October 27th, 2016 by

Why Businesses Should Care About Giving Back

According to a 2014 Nielsen survey, more than 55% of online consumers around the world surveyed said they would pay more for products and services from companies that are socially and environmentally responsible. Companies that encourage community involvement distinguish themselves from their competitions and they also gain many benefits including loyal customers and happier employees. Moms and millennials […]


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