How Brands Should Respond to Negative Online Reviews

The Internet is a free-for-all space for consumer commentaries and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you do not know how to go about jumping into the fray

5 tactics for defining your target audience

Whether you own a shop on the road side or you own a big company, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Defining your target audience means understanding who they are and
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4 New Year Resolution Suggestions for the Marketing and PR Pro

We all have those annual promises we make to ourselves that inevitably get broken. The holidays are over and a new year has begun. This is a time to evaluate, solidify and build customers loyalty and the best way to start is by collating all the amazing ideas you’ve had over the break into a

Simple Ways to Maintain Work-Life Balance this Holiday

Achieving a healthy balance between work and life is a real challenge that PR professionals face on a daily basis. That balance, however, becomes even more difficult to find during the holidays. Between shopping, cooking, traveling, decorating, celebrating the holidays with your loved ones and house guests, there are many other things to be done within the short period of the

8 Reasons Why Your Business Needs Social Media

Having a social media presence isn’t just about the convenience of technology, it’s rather about capitalizing on a cultural shift happening across the world. Social media provide entrepreneurs unique instant gratification — as soon a post goes up on social media, people are showing their support, approval, admiration or the complete opposite. Although consumers are

Keys to Social Media success.

LISTEN. – Find where your audience is participating and identify the influences. – Find tools that can help you listen. – Read industry blogs (including blogs). – Google your company name & your competition. BE TRANSPARENT & HONEST. – Avoid puffery (people will ignore it). – Avoid evasion and lying(people won’t ignore it). – Admit your

Guinness Nigeria Cheers the Super Eagles to Victory at AFCON 2013 with the “Fly With The Eagles” Campaign

Guinness Foreign Extra Stout recently launched a campaign tagged ‘Fly With The Eagles’. As part of the campaign series, the brand unveiled a series of programs to support this campaign and give football fans and consumers a once in a lifetime experience. Programs include an all expense paid trip to South Africa for 200 consumers, a

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