Guinness Blacklist Concert
A unique platform nurturing local budding talents by giving them a stage alongside international stars.
- Brooks+Blake facilitated the press conference,feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
A unique platform nurturing local budding talents by giving them a stage alongside international stars.
- Propose and implement engagement plan of key Stakeholders to get their full involvement and ownership in the success of the concert (Media, Guinness Leadership Team etc.
- Influence perception of Guinness as brand that gives back to its stakeholders and best choice as a beer.
- Deal with media channels in order to ensure 100% association between TA and GCSA.
- The campaign generated interest amongst the target audience especially on social media which enjoyed a lot of publicity and mentions of the event
