The Grand Opening -- Tek Experts Nigeria.

Context

  • Tek Experts provides business and IT support solutions for companies across the world. With offices around the globe, Tek Experts recently opened a Customer Service and Support centre in Lagos, Nigeria; in partnership with Microsoft.

Brief

  • Execute a launch event that will garer awareess and responsibilities for Tek Experts among its key target audience
  • Position Tek Experts as a choice employer of labour within the Nigerian IT support sector.
  • Amplify the arrival of Tek Experts across relevant traditional and digital media channel

Outcome

  • Successfully executed launch event with key stakeholders in attendance.
  • Social media trends.
  • 20 print media mentions achieved, 40% earned.

Activation

  • Planning and executing an end to end management of office launch event
  • Effective engagement of government and media stakeholders for attedance and optimal event coverage
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