Johnnie Walker All Africa Business Leaders Award
The All Africa Business Leaders Awards (AABLA) is the premier business awards on the continent. The awards have been created to identify and honor those leaders who are making a difference through innovation and inspiration in their industry sectors.
- AABLA celebrates the qualities that shaped Johnnie Walker Blue Label – a bold and adventurous spirit that doesn’t play by the rules, but writes them.
- This partnership creates a link between Johnnie Walker’s belief in game-changers, and AABLA’s ability to create a platform to appreciate the African business people who are increasing Africa’s business potential.
- Connect Johnnie Walker Blue Label to winners.
- Media relations - Amplify pre-event, event and post launch activation
- Interviews with AABLA winners with leading media representatives.
- Feature articles/analysis were also published in tier one newspapers with photo and press release syndication in major papers across the country as well.
- Overall, the Johnnie Walker Blue AABLA Event was successfully concluded with all activities implemented and the event amplified effectively.
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