La Casera Company Unveils New Bold Variants
- The LaCasera Company (TLCC) , a leading non-alcoholic beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria added 3 more variants to its Bold soft drink category, Bold Orange, Bold Tropical and the first ever indigenous ginger soft drink; Bold Ginger alongside the existing flavor Bold Lemon.
- Develop a compelling PR strategy for the media launch of the new Bold Franchise Variants.
- Leverage PR activities that is geared toward creating awareness and building equity which should in turn translate to sales.
- Successful execution of launch event with key stakeholders in attendance.
- Sustained media presence across traditional and digital media platforms.
- Facilitated the unveiling event using PR amplification tactics.
- Leveraged all media platforms to reach target consumers.
