Kimberly-Clark Launches Huggies Nappy Pants
- Kimberly Clark launched the Huggies Pants in Nigeria in 2020 to internal and external stakeholders.
Huggies promises to provide high quality pants that gives comfort, fit and ease of use for moms with at least 3 months old babies.
The Nappy pant was launched across key markets (Lagos, Abuja & Owerri) with the grand consumer launch in Lagos at the Ndubuisi Kanu Park , Alausa Ikeja themed “Party in the Park”.
- Agency to develop a comprehensive PR, Events and Digital plan that effectively communicates the brand promise of providing moms with comfort, Fit and Ease of use, and ensure that it resonates with the target audience.
- Serve as gatekeepers to the media; monitoring daily news around the launch of Huggies Nappy Pants.
- Increase brand equity by 20% for Huggies pants in the Nigerian market.
- Successful execution of launch event with key stakeholders in attendance.
- Sustained media presence across traditional and digital media platforms.
- Planning and executing the Nappy Pants Trade launches and Consumer launch event.
- Brooks and Blake served as gatekeepers, monitoring all news and mentions around the product launch. A media monitoring report which included news around the launch and the brand was sent to the company on a daily basis.
- Effective engagement of relevant media for optimal event amplification.
- Influencer management.
