Tom Tom Unveils Phyno and Teni as Brand Ambassadors
- TomTom has been an ardent supporter of sports (football) and has been the official candy of the Super Eagles over the years. However in a bid to reinvent itself to fit trends and resonate with the youth TomTom signed on two brand ambassadors who have a good reach with the target audience.
- Increase awareness and understanding for TomTom among the youth as resonating with their everyday interests.
- Significant increase in interest and engagement based on the strategic PR direction.
- Social media trends.
- Successful media engagement with positive outcomes.
- Facilitated the unveiling event and PR amplification while driving strong support and equity for the brand leveraging partnerships with key youth influencers.
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